What's the point of a contract free iPhone (on at&t)

at&t announced this week that they will be selling contract free iPhones,s o people can pay full fare ($700 for a 16GB iPhone) to get it without a two year commitment.

Seriously though, what's the point? You can't unlock it for use with other carriers and you still have to pay at&t the mandatory $30/month for data. The reasons to buy an iPhone SIM-free (or contract-free) are essentially nullified.

Way to make something out of nothing ;-)

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